A My Page is a site designed to give members special privileges, information, and services. It creates a direct connection between a company and its members that can help grow the business. Many companies and services already use membership models, and their importance as a key business element is becoming more widely recognized by the day.
Can you build a My Page with kintone?
Many of you may be considering a My Page for your own company, but kintone has no built-in feature for creating a My Page on its own. You can build a My Page that works with kintone either by using an external integration system such as a kintone plugin, or by developing a system yourself.
This article explains the characteristics of a My Page, the benefits of building one, and how to build a My Page using an external system that integrates with kintone.
What this article covers
- The benefits of building a My Page with kintone, and how to do it
- Features of Kanal-WEB, a system for building My Pages with kintone
Who this article is for
- People considering kintone for building a My Page
- People who want to build a My Page with kintone
- People looking for a kintone plugin that can build a My Page
Characteristics and Benefits of a My Page
A My Page offers various benefits to the company that runs it, but the premise is that it delivers services of real value to members (users) through the site. By registering as members, users can receive exclusive services, perks, features, discounts, content, and more.
Offering more attractive services to members leads to more new members. Without attractive services, users see no reason to become members, and sign-ups may stall.
Offering services that are convenient, offer good value, or feel exclusive gives people a reason to join. Companies gain many benefits from building a My Page, but the general benefits fall into three main categories.
1. Finding New Customers
Offer exclusive services (content, features, discounts, etc.) to members only. Leads who want to see or learn valuable information, use convenient features, or get member-only discounts and products are prompted to register as members.
Growing your membership increases the potential for new customers who will generate sales. This is because, as described in the second benefit, a My Page lets you strengthen your relationships with customers.
2. Strengthening Customer Relationships and Turning Customers into Loyal Ones
A My Page becomes a place for ongoing communication with customers. Rather than addressing all customers at once, you can treat each one as a specific individual, by name, enabling personalized communication.
Because you can also collect customer information such as age and gender at registration, you can run promotions tailored to age and gender. By offering new services, features, content, discounts, and more based on the interests and needs of each age group and gender, you can smoothly turn prospects into loyal customers.
A My Page becomes a powerful platform for customer nurturing. Nurtured members are more likely to convert.
3. Customer Behavior Data Becomes a Company Asset
The information members enter when they sign up is not the only opportunity to get to know your customers in depth.
After registration, you can also collect behavioral data tied to individuals, such as purchase frequency, total purchase amount, and how often they access the My Page. You can then tailor your marketing approach to each segmented group.
What prompted customers to register for the My Page (for example, which campaign, banner ad, or landing page brought them there), along with all information about their purchasing behavior leading up to buying a product or service, is valuable to a company.
By analyzing this information, you can understand customer psychology, plan promotions and sales strategies that resonate with customers, and add features and content that closely match their needs.
A My Page is also a source of live data that provides important clues for planning future business development and strategies for achieving your goals.
How to Build a My Page Integrated with kintone
A My Page can serve not only B2C customers but also sales partners such as B2B sales agencies.
In such cases, exchanging information such as sales status used to require managing the same data in two places. For example, when an outside sales agency updated a status, it had to create or update a file such as an Excel spreadsheet, which then had to be copied and pasted into kintone in-house.
However, by setting up a My Page with kintone for your sales partners, even users without kintone accounts can access data in kintone. Specifically, when a sales partner updates a status on the My Page, the update can be reflected in kintone in near real time. In other words, scattered exchanges with customers and management in Excel and similar tools can be centralized in the cloud.
However, as mentioned earlier, kintone has no feature for creating a My Page. A My Page that works through kintone becomes possible by using an external integration system such as a kintone plugin, or by developing a system.
Using External Systems That Integrate with kintone
kintone can be extended with integration apps provided by third-party vendors. Some of these external integration systems let you set up a member site or My Page.
Depending on the system, you will find a wide variety of features, such as freely customizable page designs, custom domain settings, and authentication with an individual ID and password for each customer.
These services charge fees based on the number of records, the number of domains, and the scope of service. Check whether a system has the features you need, and whether it includes features you don't, and choose one that fits your company.
Developing a System from Scratch
You can also develop a kintone-integrated My Page from scratch. However, system development requires programming skills, and the process is extremely complex.
Typical system development involves requirements definition, system design, IT infrastructure design, security measures, usability review, testing, and implementation, all of which mean high costs and long development timelines. Professional expertise is essential.
On the other hand, the advantage of building a My Page from scratch is that you can flexibly accommodate even detailed requirements.
[Related article] Sharing externally with kintone guest spaces: how they work, their benefits, and their limitations
Introducing a kintone-Integrated My Page Building Service
Several My Page systems integrate with kintone. Here, we introduce Kanal-WEB from our company, bitRiver Inc.
Kanal-WEB is a My Page building service that integrates with kintone. It lets you build a new My Page by integrating the kintone member management app you already use. Developed specifically for building My Pages, it is designed to deliver convenience that makes the most of a My Page's benefits, along with simple operation.
You can add member services while making full use of the data you have accumulated, without the headaches of managing member information in two places or integrating separate systems. With highly usable design and navigation that anyone with basic PC skills can easily use, you can launch and run a My Page smoothly.
Kanal-WEB Features
[Easily build a My Page that matches your brand image]
You can incorporate an original design that matches your corporate website or brand logo.
You can also connect your own domain, so running the My Page on your existing company domain helps ensure trust and strengthen your brand image.
[Integration with LINE Official Accounts]
Kanal-WEB also integrates with LINE Official Accounts, so you can send messages directly from the admin screen. In other words, you can send LINE messages directly from a single screen without opening multiple screens in different apps.
[Activity history analysis]
Kanal-WEB tracks and stores users' activity history within the My Page. You can use this history data to improve your services and increase member satisfaction. You can also use the analysis data to effectively sort recipients for email and LINE messages.
[Other features]
- Member-only CMS
- Web form creation
- Secure authentication infrastructure
- Support for high-traffic access
Kanal-WEB Case Studies
[Client] Anchor Co., Ltd.
[Project] Building a platform for a public-sector project that promotes digitalization
[Challenge] With a limited budget, it was difficult to issue kintone accounts to each of the roughly 1,000 stakeholders.
[Solution] Stakeholders use Kanal-WEB, with an account created for each user. Activity data from those accounts is consolidated in kintone, yet no kintone accounts are needed. With only the secretariat holding kintone accounts, the company built an efficient digital platform within budget.
▼ For details on this case, please read the article below.
[Client] Miratap Inc. (formerly Sanwa Company)
[Project] Building a member site that provides sales promotion tools to B2B partners (affiliated builders)
[Challenge] In addition to holding design training and seminars for its partners (affiliated builders), the company provides sales promotion tools such as construction case studies, image assets, and video assets that can also be used on social media. This information was shared via Dropbox and communication was handled by email, but this was time-consuming, and there was no easy way for partners to access the latest information.
In addition, many of the company's customers and partners place great importance on design, and the company felt there was a mismatch between its brand image and the design of the tools it was using.
[Solution] Introducing a member site built with Kanal-WEB dramatically reduced the time the operations team spent contacting customers.
Partners (affiliated builders) can now instantly access the information they need, neatly organized, from a variety of devices, not just PCs, without the frustration of searching, so they can use the information they receive more effectively.
The company was also able to build a stylish member page that matches its design-focused brand image.
▼ For details on this case, please read the article below.
Summary
We hope this article has shown that a My Page offers many benefits and, depending on how you use it, a great deal of potential. On the other hand, building and running one takes money and effort, and an external system that integrates with kintone is an efficient way to address that.
If you are looking for an integration system for creating a My Page, please consider Kanal-WEB. We support My Page operations that start small and grow, beginning with whatever you can do first.
Kanal-WEB also offers demos and trials, so please feel free to contact us.
